Different Between On-Page and Off-Page Optimization

    Different Between On-page and off-page SEO

1. What is On-page SEO?

On-Page Seo

On-page SEO: We optimize our website or web pages according to search engines or make them search-friendly. Due to this our website should rank on top on Google search engine or other search engine. Whenever someone searches related keywords in any search engine. Now the question is how do we do SEO. The SEO we do on our website or web pages. And the SEO under our control can be called on-page SEO like the content of our website or web pages, HTML, the title of the page and URL etc. 

 The main purpose of on-page SEO is to make our website user-friendly and SEO-friendly. And on the structure of our website, all the activities that will be done on our website above the content and webpages will come on on-page SEO. So that any user can easily visit our website.

On-Page SEO Activity:

 1. Keyword Research :

• key terms
• online keyword research
• offline keyword research

 2. on-page optimization process:

• style & structure
• up-to-date-content

 3. Optimizing the technical mechanics of our page :

• URL optimization
• Page Name
• Meta Tags
• Navigation Breadcrumbs
• On Page Heading [H1/H2/H3]
• Body of Text
• Anchor Text
• Images
• Social Sharing
• Sitemap

 4. The Technical Aspects of SEO:

• Compatibility
• Structured Data Markup
• 301 Redirect
• Customize the 404 Error Page 

 5. sitemap and google search consoles:

• HTML sitemap
• XML Sitemap
• Robots Helping You Hide
• Google Search Console Tools Report

2. What is Off-page SEO?

Off-Page Seo

Off-page SEO: Off-page SEO means we go outside our website or web pages. Or whatever backlink we create on our website, we can call it off-page SEO. Or we can say that by not working on our website outside our website or on our website, keeping the website off, we link our website to another different external website. This is called off-page SEO.

Off-Page SEO Activity:

1. Link formats [Internal & External Link]:

• Uninformative Link
• URL Link
• Topic Link
• Keyword Link

2. Link Building [Inbound Link]:

• Bookmarking
• Classified
• Article & Blog Submission
• Directory Submission
• Image submission
• Business Listing
• Document, PDF & PPT Submission
• Profile Creation
• Web 2.0
• Guest Posting

3. Content Marketing

4. Social Sharing

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