Whitehat SEO and Blackhat SEO Techniques

 

     Whitehat SEO and Blackhat SEO Techniques

                            WHITE HAT SEO AND BLACK HAT SEO

1. What is Whitehat SEO?

All that SEO is done organically and ethically. That is all the SEO that is done in accordance with all the rules and regulations and all the SEO that is done in accordance with the guidelines of Google. All the SEO techniques that follow the guidelines of search engine optimization or the rules and regulations of SEO restrictions so that our website has top ranking in Google search engine and with the help of which our website gets organic traffic. That is, doing SEO organically without breaking any search engine rules is called whitehat SEO.

 

What techniques and methods are used in whitehat SEO? In whitehat SEO we focus on the human audience. Satisfy the audience which is our audience and the same audience will get relevant better results if the audience types a query. So what should we do so that the audience gets better query answers? 

•  Content Optimization: first of all, we have to do unique content optimization. Whatever content we have, that content will have to be written in a unique way and optimization will have to be done. So that our content is not copy written in Google. Will type better keywords in our content means will do good keyword research. 

• Content Quality: The content that we write and post on our blog. All the content gives a better experience to the human audience and the audience focuses on the same content. That's why the content quality should be very good. 

• Relevant Internal link: If we create a relevant link then both pages should be relevant. So that the audience clicks on this link to go from one page to another. By adding relevant links, our audience goes to the experience bar. But do not forcefully put the link. Both pages should have a relevant link.

• Relevant Strong Backlink: If we are creating a backlink, then that backlink should also be relevant. A good site should have a relevant backlink. Palming our audience will not do. Will create a good backlink to improve the audience experience.

• Technical Aspect: Apart from all that, we have to work well on the technical aspect to make our site better. And sitemap has to be created for our website. We will work on the best techniques SEO so that whatever technical difficulties or technical hurdles are removed from our website. And on our website, we will work with page load time and try to reduce it, so that our user experience will be better.

                                    Ultimately, in whitehat SEO, we focus on making the experience of our users or audiences better. We use all these techniques to improve user experience and make our website Google SEO-friendly.

2. What is Blackhat SEO?

Blackhat SEO is done with unethical techniques. The method we use in black hat SEO is banded by Google or all other search engines in which restrictions are imposed. If we have made a good website then we do not have to focus on black hat SEO. Otherwise, our website may be blacklisted by Google or by other search engines. Because blackhat SEO is the wrong way. In blackhat SEO, we do not follow the restrictions or rules of Google search engine or other search engines. And our website being blacklisted means that it is not shown on Google search engine. Due to this our website will not rank in Google search engine or other search engines and we lose a lot. 

           All the techniques we use in blackhat SEO. The most popular techniques we use in blackhat SEO are keyword stuffing. Like we place keywords in white hat SEO and we do keyword stuffing in black hat SEO. 

                                                                      Black Hat Seo Techniques

• Keyword Stuffing: Keyword stuffing means that we use the same word repeatedly in the content, we speak keyword stuffing. For example, if our content is about banking, then we write banking words in each line. This is keyword stuffing. And this keyword stuffing is a black hat method. We do not have to do keyword stuffing for ranking our website.

                                  keyword stuffing

• Duplicate Content: The second most important way is duplicate content, we feel that the content we are writing or posting is not duplicate. But if we copy someone's content and paste it into our website, then there is duplicate content and black hat SEO. If we post content by copy-pasting, then our website will not be ranked in Google or other search engines. So we do not have to post duplicate content. If after reading other's posts well, we write the same post from our own web page and post the content written by us on our web page. So that our website is not on the blacklist. If we want our website to rank in Google or another search engine, then we have to post unique content on our website.

• Clocking: Clocking is another part of Black hat SEO. Clocking means that we see something and see something else. The meaning of Kayne is that the teeth of the elephant are something to be seen and something else to eat. The content on our website is something else and we are showing some other content to the viewers or our audience. This is clocking. This means that clocking is not to be done on our website. This can lead to the blacklisting of our website. So let us keep in mind that we should not blacklist the website to rank it in Google or other search engines.

• Hidden Text And Hidden Link: Suppose our website has a white background and we are writing some keywords with white text. But that text will not be visible to the user or our audience. But our crawlers will see live white text. We expect from this hidden text that our website will be ranked, but it will not happen. Earlier these techniques were used, but over time Google changed its algorithm. Due to this, these techniques have now come in blackhat SEO. This means that we do not have to do hidden text and hidden links on our website. If we use these techniques then our website may be blacklisted.

• Link Spamming and Link Farming: Many bloggers spam on their websites. We do link spamming. Creating lots of random backlinks. Doing link farming like posting the link of different websites on your website. All these techniques are counted in blackhat SEO. All these blackhat techniques can blacklist our website. So what does it mean that all these black hat SEO are not to be used on our website? This will not rank our website.

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